The big story here is the encoder-free part, which I still don't fully understand.
> Vision: We replaced Gemma 4’s vision encoder with a lightweight embedding module consisting of a single matrix multiplication, positional embedding and normalizations.
I've been waiting for something like this to be released since then.
The annoying thing is that chameleon was multi-modal out based on the same principles, but this model is just inputs... (I'm curious how they did pre-training without having multi-modal outputs as well. I wonder if they just chopped them off rather than support image output).
The audio side is even more interesting, as it seems they totally got rid of positional embedding are just doing a single linear transform to match the LLM input dimension and that's it.
> Audio: We simplified audio processing even further. We removed the audio encoder entirely and projected the raw audio signal into the same dimensional space as text tokens.
I guarantee you there's positional information one way or another. they just don't mention it because positional embeddings are extremely cheap computationally, not worth mentioning
Not at all. Getting really pedantic, tokenization is also a form of encoding, so it doesn't matter the modality you're using, you'll end up doing some type of encoding in some way.
Encoder free is huge for running on SBCs etc. often the encoding time is a significant fraction of generation time if you are using a VLM as a all purpose vision model
It actually works well because unlike encoders, the latent space is trained on that initial layer so it “knows” what to do with that sparse density. I’ve been using gemma4-12b with Flux2 and its ability to reason on visual input is pretty good. That said, each model is good in their own ways so YMMV but overall, it’s about as solid as Qwen just with a more advanced architecture.
I think the idea is that the model is seeing embeddings that map directly to underlying pixel data, rather than being fed semantically rich embeddings from an encoder model which itself had seen the raw pixel data.
The guide describes it as projection although there is apparently an extra step: "A factorized coordinate lookup (X and Y matrices) attaches spatial location information directly to the input."
12B at int8 would take up 12G memory, or 75% of the system memory which technically fits within 16GB but the OS will not like that.
What's Google's business case for releasing open models? Don't get me wrong, I am grateful and appreciative of these releases. I'm trying to understand how it fits into their bigger picture as a for profit company? Are they not helping competitors build on the novel technology they have developed?
Is it simply goodwill and/or marketing? Or am I missing something strategic?
This won't replace commercially viable, revenue generating alternatives of their own devising, but it does enable development activity and initiate conversations with enterprises who start with this model but want to do slightly more.
That's my experience right now... my company is all in on a plethora of platform products. Also, Microsoft just yesterday said their goal was "Unmetered intelligence". There's a lot of things that can be enabled by small local models, and those things are part of stacks that can generate revenue in other layers.
Could say the same for camera processing in the Pixel Camera app or any other binary someone wants to re-use that comes included in a software distribution (seemingly for 'free'). They can't lock the instructions up on the server so they might as well make the binary be freely distributable?
Companies don't commonly give away executable binaries "just because", why'd they start now for these binary blobs that are the models?
Not that I'm unhappy about it! Yay for open data any day, I'm just not understanding why, at least beyond PR in nerd circles
Because a model like this can't be as easily obfuscated as image processing. Image processing is a bundle of many moving parts, a lot of functions each with it's own inputs and outputs. A model is a single function which can be easily extracted and reused, in comparison
A big part of the frontier labs abilities to charge 80% gross margins on inference is having the cornered resource of frontier models.
If that inference becomes popular and valuable enough that those companies make billions of dollars in profit, those companies could use that profit to fund the building of alternative products and platforms that dis-intermediate google's relationship with the customer.
Google already has an 80% gross margin business, the biggest one in the world. Everybody wants a slice of it.
By offering frontier inference closer to cost and open-sourcing everything that's sub-frontier, they're commoditizing frontier labs' models, which inhibits their ability to durably make high gross margins on inference.
A 12B-sized model is a far cry from "frontier inference". That's more like DeepSeek V4 Pro territory which is a 1.6T model. Or for multi-modal models, Kimi 2.6 which is 1T.
You're right that it's not literally frontier. But like recent Qwen releases, it is a lot more capable than anybody thought models of this size could be a year ago, like capable enough to set a ceiling on what you can charge for AI for certain applications. Others still clearly justify a stronger model, but this trend may continue, etc.
Google is one of the few verticalized options in AI: Data, models, cloud services, low-level silicon (TPUs), internal use cases, retail use cases, B2B uses, distribution (browser & mobile), etc.
They rise with the tide of AI adoption. But they gain ground if people opt into Google solutions. And any token sent to a Google model (free or paid) actively punishes their competitors that are then required to spend vast sums to remain bleeding edge.
As long as Chinese firms are releasing good open models I imagine there isn't a huge downside for Google to release state of the art small models to compete in the "free" space.
If you're an AI lab, you definitely want research teams in this space - as this is where you can most easily iterate and make improvements which you'll then bake into larger, frontier models.
The question is: do you want to release your models, or use them purely for R&D?
Since everyone else is already releasing models of similar qualities, it's hard to say you're shooting yourself in the foot if you join the chorus.
The added cannibalization of releasing them is effectively zero, so the reputational benefits are likely to be worth it.
Neutering OpenAI and Anthropic would be my guess. Commoditized LLMs won't hurt Google nearly as much as it hurts the LLM-only companies, and so accelerating the inevitable just helps knock out potential future competition in areas where Google -does- make a lot of money now.
It's to destroy possible footholds for competitors and prevent them from making money in segments that Google doesn't care too much about, but can trivially commoditize.
Maybe they are hedging against a future where local models are just as good as cloud models? Or maybe they can go the Taalas route and start hardcoding Gemma on a chip and hardware manufacturers can use it for local private AI.
Isn't Apple about to license some variation of this from google for on-device AI? Maybe it’s their sales pitch to Apple and then they will lock it down.
Google's MO since always has been to release great products or services for free, position themselves high and then abandon them or just find uses for Enterprise sales.
I'm pretty sure they are doing it because they get some research experience by shrinking and improving these models, and because they know that by doing this they get some good PR among the dev community.
Google's "free" is and was ad-supported, even if some products now have a paid tier. These models don't include ads. Doesn't seem like the same underlying reason
Quite aside from the architectural changes, I suppose this is the answer to why Google had such a glaring hole in the (pretrained) Gemma4 model lineup between the Gemma4 4b and Gemma4 26b models!
A model that comfortably fits in 16GB of VRAM (allowing room for context) is a welcome upgrade.
Since ollama has diverged from llama.cpp, it will take a bit of time for ollama to support multi-modality. If you're using plain llama.cpp it looks like a PR has already merged for this model with vision and audio support:
They've actually gone back to (a lightly patched) llama.cpp with the 0.30 release a few weeks ago, and have now vendored-in an up to date release. Needless to say this is great news for both projects!
Is this Mac only? Or is that an Ollama issue that it only supports this release of models on Mac? It seems like every tag with the MLX badge is only supported on Mac[0], and that includes all of the tags in this release.
MLX is quite literally macOS-specific technology, for other platforms you want non-MLX.
I was sure "MLX" stood for "Metal-something-something" but can't find any reference to that somehow, anywho, "Metal" is hardware-accelerated graphics on Apple platforms FWIW.
Edit: about the actual release on Ollama, if you're on non-Apple hardware you probably want the NVFP4 variant ("gemma4:12b-nvfp4") which was uploaded 45 minutes ago, especially if you're with a recent nvidia GPU.
This is a pretty good update. The demo video is a bit funny though - the tester asks to turn the release into bullet points. okay, the model obliges. then the tester says draft an email with this content. BAM! the LLM turns the content from bullets to passages even though it was not asked and it undid the last good thing that it did. i am not sure if it's an email etiquette to not put bullets in the email.
Quite a niche release. The MoE outperforms it on score and will likely be faster thanks to lower active weights. So this really only makes sense for specific ram constrained applications that can’t fit a quantized MoE
> Novel unified architecture: No multimodal encoders. The vision and audio inputs flow directly into the LLM backbone.
I would be interested in how this actually works. I couldn't find a description of the model architecture (and I did check the links in the Google blog)
I dunno, feels a bit unfair to companies that actually do FOSS releases (Gemma 4 being released under Apache 2.0 license) to compare them to a company that never done any FOSS releases, and mostly done proprietary "available to download" releases.
Agreed, miles ahead though from "proprietary" which is what Meta been using for most model releases.
Ideally companies would share the fucking datasets and training code already, but no, no one wants to talk about the source of those or even share the ones they have as then who knows what comes out of Pandora's box...
Every other Google model I have tried felt very weak compared to qwen models. I dont have a ton of use case for multimodal though, so its very possible this is a fantastic multimodal model.
IDK this model release is a bit disappointing considering the community has been chomping at the bit for the 124ba4b model. There was some leaked info about it but people suspect it was not released because it was too close to gemini flash in performance.
I have vLLM running on a Linux machine in my basement, connected with Tailscale, and I use small models as part of tasks like this:
- Transcribing scanned documents into formatted text
- Captioning/describing images and classifying them for audience suitability (includes anti-spam)
- Matching documents with relevant Wikipedia pages for tagging
I don't use them like frontier models. I break the work down into micro-tasks with one clear goal for each prompt. I write a lot of glue software to make the complete flow work. I was working on all of these tasks before LLMs appeared on the scene. The LLMs have allowed me to replace a lot of complicated code with less code plus a model, while achieving better results.
I use local models for reasons of cost and control. I already had the workstation and GPU. The only running cost is electricity. I have used proprietary models from OpenAI and Google for some of these tasks, but I also encountered churn when the models I built my tools around were retired. I don't worry about that when I have the weights saved locally.
I think small models have a very good niche for specific tasks. I utilise a fine tuned Phi-4 model (smaller than this one) that fits in about 3.5gb of RAM (not vram) for the document processing side of things for the desktop app I develop (a bit of a shameless plug - whistle-enterprise.com).
If you have a very specific idea for local model use you can find a way to make it work very well, you don't even need to have a graphics card or NPU chip. You just have to be extremely constrained in how it's used. I think as a generic chatbot they're not great, I'd use a hosted SOTA model and I'm a big fan of local LLMs myself.
I've got a home-built dictation app that uses a local model to clear up the text and fix grammar. It was super easy to build. I’m extending it to capture meeting notes and summarise too. All on-device.
I saw a little app the other day, I think someone posted on here, that looks at your screenshot and renames the file based off the contents of the file.
There's tons of little examples like that. For a lot of use cases, you really don't need the frontier models.
"Small" models are the ones I can run myself on my own terms. LLMs aren't useful enough for me to justify spending hundreds of euros on a GPU with 16GB VRAM or something, and that's assuming I have the rest of the desktop just laying around. Back when I checked (before the RAM price hike), these models weren't meaningfully better than 4-8GB ones anyway, you'd have to go for the top tier cards at 24 or 32 GB iirc to get something vaguely in the direction of the SaaS versions, and that was absolutely out of my budget. Even if that changed, so have hardware prices so it'd probably still work out the same
I do enjoy the immediate out of touch signaling with the "runs on your 16gb vram laptop" line. Because everyone has a laptop with 16gb vram, or can just pop out and buy a new one, right?
Consumers were complaining about the standard 8GB with the early 2020 refresh of MacBook Pros, many OSes ago. Sure, it might be workable for many tasks (as evidenced by the recent sales of the MacBook Neo), but users with a mere 8GB shouldn't have expectations of LLM performance. Even 16GB feels like a stretch.
On a Mac they are the same thing; they're shared. Of course you need some amount for the OS, but if you have an Apple Silicon Mac with 24GB of RAM, you can likely run a 16GB model.
> Vision: We replaced Gemma 4’s vision encoder with a lightweight embedding module consisting of a single matrix multiplication, positional embedding and normalizations.
That's technically encoding, just without using a dedicated model for it like SigLIP? The Developer's Guide elaborates, it's still a 35M layer which I am curious is robust enough. https://developers.googleblog.com/gemma-4-12b-the-developer-...
> Small enough to run locally on consumer laptops with 16GB of RAM, it unlocks powerful multimodal and agentic experiences right on your machine.
I am assuming that involves quantization, which due to the quality loss makes that statement somewhat misleading IMO.
FAIR did this 2 years ago now: https://arxiv.org/abs/2405.09818
I've been waiting for something like this to be released since then.
The annoying thing is that chameleon was multi-modal out based on the same principles, but this model is just inputs... (I'm curious how they did pre-training without having multi-modal outputs as well. I wonder if they just chopped them off rather than support image output).
> Audio: We simplified audio processing even further. We removed the audio encoder entirely and projected the raw audio signal into the same dimensional space as text tokens.
12b means 12G @ 8 bits/param (basically lossless) and 6G at 4 b/p (generally accepted 'pretty close' level). Not too bad?
But TBD how well the base model performs before thinking too much about quantization
https://github.com/baaivision/EVE
Isn't that just projecting the patches into the d_model size vectors that the models takes?
>I am assuming that involves of quantization
12B model in 16GB seems very reasonable to me, int8 is top quality for running models.
12B at int8 would take up 12G memory, or 75% of the system memory which technically fits within 16GB but the OS will not like that.
Is it simply goodwill and/or marketing? Or am I missing something strategic?
That's my experience right now... my company is all in on a plethora of platform products. Also, Microsoft just yesterday said their goal was "Unmetered intelligence". There's a lot of things that can be enabled by small local models, and those things are part of stacks that can generate revenue in other layers.
So it's easier to just release those models as open source and make it official, since someone would inevitably hack the weights out anyway.
Companies don't commonly give away executable binaries "just because", why'd they start now for these binary blobs that are the models?
Not that I'm unhappy about it! Yay for open data any day, I'm just not understanding why, at least beyond PR in nerd circles
If that inference becomes popular and valuable enough that those companies make billions of dollars in profit, those companies could use that profit to fund the building of alternative products and platforms that dis-intermediate google's relationship with the customer.
Google already has an 80% gross margin business, the biggest one in the world. Everybody wants a slice of it.
By offering frontier inference closer to cost and open-sourcing everything that's sub-frontier, they're commoditizing frontier labs' models, which inhibits their ability to durably make high gross margins on inference.
It's a strategic play.
> By offering frontier inference closer to cost *and* open-sourcing everything that's sub-frontier
It's two prongs! One prong is that their frontier inference pricing is significantly cheaper/closer-to-at-cost as Anthropic's.
The subject of this thread is the other prong: offering compelling models that are sub-frontier and self-hostable.
Self-hosting models and at-cost frontier models are the high-end and low-end disruptions, respectively, to Ant/OAI/etc.'s business models.
They need one more than ever now.
This is ridiculously anti-competitive.
They rise with the tide of AI adoption. But they gain ground if people opt into Google solutions. And any token sent to a Google model (free or paid) actively punishes their competitors that are then required to spend vast sums to remain bleeding edge.
The question is: do you want to release your models, or use them purely for R&D?
Since everyone else is already releasing models of similar qualities, it's hard to say you're shooting yourself in the foot if you join the chorus.
The added cannibalization of releasing them is effectively zero, so the reputational benefits are likely to be worth it.
So perhaps another part is just Google showing that they can indeed play at the big boys table.
I'm pretty sure they are doing it because they get some research experience by shrinking and improving these models, and because they know that by doing this they get some good PR among the dev community.
Eventually the local model is not enough, and you'll upgrade to the big ones.
I'm curious how they pre-trained it... I feel like it must have had audio/image output that they chopped off.
I wonder how hard it would be to add it back on.
A model that comfortably fits in 16GB of VRAM (allowing room for context) is a welcome upgrade.
https://github.com/ggml-org/llama.cpp/pull/24077
[0] https://ollama.com/library/gemma4/tags
Edit: MLX being Mac-only is independent of the model being MLX (and therefore Mac) only. The latter is what I am asking about.
I was sure "MLX" stood for "Metal-something-something" but can't find any reference to that somehow, anywho, "Metal" is hardware-accelerated graphics on Apple platforms FWIW.
Edit: about the actual release on Ollama, if you're on non-Apple hardware you probably want the NVFP4 variant ("gemma4:12b-nvfp4") which was uploaded 45 minutes ago, especially if you're with a recent nvidia GPU.
But between same (V)RAM requirement 4 bit 26B-A3B and 8 bit 12B it's unclear which one will win, especially given one is MoE and the other dense.
All the launch benchmarks are at 16 bit.
I would be interested in how this actually works. I couldn't find a description of the model architecture (and I did check the links in the Google blog)
Ideally companies would share the fucking datasets and training code already, but no, no one wants to talk about the source of those or even share the ones they have as then who knows what comes out of Pandora's box...
I am not overly impressed with the smaller gemma models. And gemma 3 was a bit of a mixed bag, great at some things, bad at most others
- Transcribing scanned documents into formatted text
- Captioning/describing images and classifying them for audience suitability (includes anti-spam)
- Matching documents with relevant Wikipedia pages for tagging
I don't use them like frontier models. I break the work down into micro-tasks with one clear goal for each prompt. I write a lot of glue software to make the complete flow work. I was working on all of these tasks before LLMs appeared on the scene. The LLMs have allowed me to replace a lot of complicated code with less code plus a model, while achieving better results.
I use local models for reasons of cost and control. I already had the workstation and GPU. The only running cost is electricity. I have used proprietary models from OpenAI and Google for some of these tasks, but I also encountered churn when the models I built my tools around were retired. I don't worry about that when I have the weights saved locally.
In practice I haven't got around to building something around multimodality since I'm primarily using their text generation capabilities.
If you have a very specific idea for local model use you can find a way to make it work very well, you don't even need to have a graphics card or NPU chip. You just have to be extremely constrained in how it's used. I think as a generic chatbot they're not great, I'd use a hosted SOTA model and I'm a big fan of local LLMs myself.
I saw a little app the other day, I think someone posted on here, that looks at your screenshot and renames the file based off the contents of the file.
There's tons of little examples like that. For a lot of use cases, you really don't need the frontier models.
Consumers were complaining about the standard 8GB with the early 2020 refresh of MacBook Pros, many OSes ago. Sure, it might be workable for many tasks (as evidenced by the recent sales of the MacBook Neo), but users with a mere 8GB shouldn't have expectations of LLM performance. Even 16GB feels like a stretch.